Harrods Multi Brand Store -
Terminal 5, London Heathrow Airport

An understanding of the complex relationship between the lead brand and their partners is key to any multibrand experience.

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Our concept for Harrods’ Terminal 5 store puts this philosophy to practice, effectively communicating brand hierarchy within a controlled retail environment, without compromising the integrity or equity of individual brand identity. The result is a dynamic space which elevates the sum of all the parts to provide a truly holistic customer experience.